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Story Of An Hour Literary Analysis - 844 Words

The Contract â€Å"The Story of an Hour† depicts the telling of a spouse’s death, and how the wife reacted to the information. Marriage to most in the 21st century is how one shows the greatest extent of their love. However, to myself marriage is nothing but a piece of paper people sign, that gives another a right to half their earnings. Marriage does not quantify love. â€Å"The Story of an Hour† shows that although the main character was married, it was not what equated her love or happiness. Marriage is a contract, not an act of affection. People should not deem marriage as the sole way someone shows their love. This text stood out to me because it showed marriage in an unsavory light. â€Å"She said it over and over and her breath: â€Å"free, free,†¦show more content†¦This is not true and it saddens me to know that this is what is taught to generations of children who may then grow up and think what they have contributed to the world means nothin g if they did not sign the marriage contract with another. As a little girl, I was not raised to think my sole purpose in life was to be a man’s wife. That is not to say that I was pushed away from the idea either. I was taught that love is in your actions. How you treat people and the things that you do for them. Some of the happiest relationships I have seen have involved parties out of wedlock. Some of the worse were married. I’ve seen husbands abuse their wives and return later to say I love you. Any sane person knows that abuse is not love, whether it be mental or physical. People get or stay married because they have children together. Again, this is not an act of love. This text was slightly overwhelming because of the length, which was three pages. It hinted at information here and there but it did not seem like a complete story. I did not find it entertaining per se but it did intrigue me how the writer described certain aspects of the story. â€Å"She could see in the open square before her house the tops of trees that were all aquiver with the new spring life (Chopin 66).† After reading the story for the first time I wondered why she went into such detail about the surroundings outside. Then,Show MoreRelatedThe Story Of An Hour Literary Analysis1294 Words   |  6 PagesMrs Mallard, a kind, older lady, had a severe heart disease. The element of surprise, if not executed right, could kill her. In â€Å"The Story of an Hour† by Kate Chopin the element of time and surprise create an element that other authors struggle to do. In this paper, I will discuss the tone of the way the family broke the news of Mr. Mallard s death to Mrs. Mallard. Whether the news was bad or good, how it was broken to Mrs. Mallard could have killed her. In the end it did The emotions in the houseRead MoreStory Of An Hour Literary Analysis934 Words   |  4 PagesMarriage Doesn’t Always Mean Love in â€Å"The Story of an Hour† The Story of an Hour, by Kate Chopin is the tragic story of a woman whose newfound position as a widow gives her strength. She develops a sense of freedom as she embraces her husbands death as an opportunity to establish her own identity. The tragedy is when her newfound identity gets stripped away as the appearance of her husband reveals that he is still alive. The disappointment from this tragedy kills her with a heart attack symbolizingRead MoreStory of an Hour Literary Analysis1990 Words   |  8 PagesLiterature Professor Joan Golding 10-16-2011 â€Å"The Story of an Hour† by Kate Chopin and â€Å"The Secret Life of Walter Mitty† by James Thurber both captured my interest from the very beginning. These short stories represent gender roles and marriage. They both are about married couples with controlling mates. â€Å"The Story of an Hour† is about a young married woman and how she reacts to the news of her husband dying in a train accident. The story takes place in the home of the young woman, Mrs. MallardRead More Literary Analysis: the Story of an Hour Essays645 Words   |  3 PagesWhen first reading Kate Chopins Story of an Hour, one may not typically be surprised at its ending, write it off as one of those creepy back from the dead horror stories and forget about it. There is more to this story than simply horror. The author is making a very strong, however subtle, statement towards humanity and womens rights. Through subtle symbolism, Kate Chopin shows how marriage is more like a confining ro le of servitude rather than a loving partnership. Mr. Mallard is assumedRead MoreLiterary Analysis- the Story of an Hour Essay1832 Words   |  8 PagesRide of Her Life In â€Å"The Story of an Hour† (1894), Kate Chopin presents a woman in the last hour of her life and the emotional and psychological changes that occur upon hearing of her husbands’ death. Chopin sends the protagonist, Mrs. Mallard, on a roller coaster of emotional up’s and down’s, and self-actualizing psychological hairpin turns, which is all set in motion by the news of her husband’s death. This extreme â€Å"joy ride† comes to an abrupt and ultimately final halt for Mrs. Mallard whenRead MoreThe Story Of An Hour By Kate Chopin Literary Analysis1432 Words   |  6 PagesMaking a literary analysis involves writing an argumentative analysis about a particular literature. The analyst is supposed to carefully read the literature and better understand the contents so as to come up with legal analysis. It requires some summary, but it is not a report about the book or the story. It is important in making the reader to understand the message in the book as well as the improvements necessary the literature. It is also important in understanding how a particular author articulatesRead MoreLiterary Analysis Of The Story Of An Hour By Kate Chopin856 Words   |  4 PagesEnglish 1302 11 November 2017 Literary Analysis of â€Å"The Story of an Hour† by Kate Chopin The Story of an Hour is a short story written by Kate Chopin which was published in 1894 as â€Å"The Dream of an Hour† in Vogue. When the word marriage hits our mind, we think it as a lasting relationship. Marriage is a commitment between two individuals bonded by holy ceremony. The story of an hour presents the side of marriage which is usually unheard. The main character of the story is Mrs. Louise Mallard. SheRead MoreThe Story Of An Hour And A Rose For Emily Literary Analysis1297 Words   |  6 PagesKate Chopins The Story of an Hour and William Faulkners â€Å"A Rose for Emily tells the story of women who face isolation and struggle with their own terms of freedom upon the death of a male figure in their life. Louise and Emily come from different time periods, backgrounds, and have different experiences, yet both share commonality in that they have let themselves be affected by the unrealistic expectations placed on them as traditional ladies. Both of these character s are commonly misconstruedRead MoreLiterary Analysis Of Kate Chopin s The Story Of An Hour 1274 Words   |  6 PagesHaley Morrow Mrs. Crook AP English 25 Sept. 2015 Feminist Literary Theory in The Story of an Hour Women are no stranger to a socially constrained lifestyle and society, especially in the late 1800’s. Women were believed to live a certain way, fulfill certain roles and duties in the household, and to be extremely fragile and weak. This type of culture still exists today but not to the extreme that it once was. Kate Chopin, however, not afraid speak out against the implications of society breaks freeRead MoreEssay on Literary Analysis on Kate Chopin’s The Story of an Hour 657 Words   |  3 PagesChopin’s â€Å"The Story of An Hour† focuses on a woman named Louise Mallard and her reaction to finding out about her husband’s death. The descriptions that the author uses in the story have significance in the plot because they foreshadow the ending. This story mainly follows a woman with heart trouble. Her husband’s name appears at the top of a list of people killed in a railroad accident. The story than explains her reaction upon finding out about his death. At the end of the story, her husband (who

Practice English Language Essay Free Essays

â€Å"These days we are far more tolerant of taboo language; It no longer has the power to shock or offend. Discuss. † Why are we more accepting of taboo language today? Increased usage, social groups that use taboo language to build solidarity/exclude others. We will write a custom essay sample on Practice English Language Essay or any similar topic only for you Order Now What are the social purposes of taboo language? Support group solidarity, create social distance, challenge authority, establish Identity In what situations would taboo language be shocking or offensive, and when would it be expected/tolerated? Within a social group, speaking with family or the elderly, speaking with a figure of authority. Introduction: We are more accepting of taboo language because it is used more frequently in society. Social groups use it very often to establish group solidarity, a large portion of the population use it regularly to emphasis a point or show distaste. People use it to alienate others to create social distance, or to challenge authority and thus create a self-identity. Context plays a massive role In determining whether taboo language use Is tolerated or acceptable, and can definitely shock or offend, within certain context. Body Paragraph 1: Taboo language used to establish group solidarity or used simply to create emphasis r show distaste Taboo language can be used by an individual to show belonging to a group which uses such language, or can also be used by an individual to show that they are a part of standard society People do this to address their need to belong to a group, or also to befriend/decrease social distance between another social group Taboo language is also used in casual conversation to emphasis or show distaste. Allows people to show strong views on particular topics, which helps to develop one’s identity. In appropriate circumstances, Is neither shocking nor offensive. Body Paragraph 2: Taboo language can be used to alienate/offend and also to challenge figures of authority. Taboo language used to display a contrast between individuals, or to upset/anger Done to create social distance and separation between individuals or entire social groups, become unique and noticed Taboo language can also be used to challenge figures or bodies of authority, by going against typical social conventions Done to display rebellious nature and create an identity for one’s self. Deliberately shocking or offensive in these circumstances Conclusion: Taboos offensiveness Is dependent on context Taboo soul has the potential to shock/offend Taboo is tolerated more in certain contexts due to its increase in usage is becoming far more widely tolerated. Social groups use taboo language to establish group solidarity, and in wider society, taboo language is frequently used to create emphasis or to signal distaste. However, taboo language can also play a more negative role. Often, taboo language is used to attack or alienate others, in order to create social distance. It can also be employed to challenge figures of authority in order to go against social expectations, which can help to create one’s identity. Independent of taboo language’s particular function, whether it is accepted or not is heavily dependent on context. Taboo language still maintains its power to shock or offend, within certain context. Taboo language is used often by social groups to establish solidarity within the group, and can also be used to create emphasis or show distaste. Individuals in a social group often seek to display their belonging to such a group, so as to fulfill their need to fit in’ and be ‘accepted’. Often, members of a social group will refer to each other with the assistance of taboo, in order to establish their belonging to the group. In one such example, two teenagers aboard a Melbourne train were heard to refer to each other with tags such as â€Å"dickhead† or â€Å"coco†. Through using taboo lexemes, each interlocutor showed their place in their social group, and in this case, taboo language did not serve the purpose of shocking nor offending. In a wider perspective, individuals in society may use taboo language to show their belonging to â€Å"normal† or â€Å"average† society. Members of Australian government have on many occasions used profanity to close the social distance between themselves and ‘standard’ society, such as the case of Tim Holding, Water Minister, tweeting â€Å"Can’t believe I’m saying this but, no sit. â€Å". In this case, the use of taboo did not cause offense as the lexeme ‘sit’ is very frequently used by members of standard society, instead, using taboo enabled the Water Minister to better convey his point of view to the public. Aside from social objectives, taboo is also used in conversation to emphasize a point being made. Teenagers most notably do this, with the use of profanity. Teenagers often emphasize negative outcomes with profanity, such as â€Å"It was bucking ridiculous†, a statement made by a Melbourne student with regard to an exam. In all of these instances, taboo does not shock or offend people due to the function it is serving, whether that may be to establish group solidarity, to show belonging to society, or to emphasize in regular conversation. This does not mean, however, that taboo language has lost its ability to shock or cause offense. A core function of taboo language is to intentionally offend or alienate individuals. Taboo contains within it a large vocabulary of vilifying language which members of society have implemented frequently, both intentionally and unintentionally, causing offense to the recipient of the comment. Eddie McGuire has gotten himself into trouble numerous times after using taboo language that has racially vilified another person. After making a comparison between an Australian footballer of Aboriginal decent and King Kong, the FALL community was shocked by the remark, and the footballer himself, Adam Geodes, claimed to be extremely offended. This offensive form of taboo has also been utilized by individuals who seek to challenge figures of authority in order to display their own rebellious identity. Last month in an Australian court, a person was found to be in contempt of court after swearing at a Judge SE of taboo language as it was being used to display rebellion and disregard for a legal body. It is clear that the offensiveness of taboo language is dependent on the situation in which it is used. Whether taboo is tolerated by society or considered offensive is heavily dependent on the context in which it is used. Taboo language is often accepted when it is used by participants of equal social standing in conversation, and has the increased potential to be offensive when used by participants of a differing, or high social status. Taboo is tolerated in casual, non- pacific topics of conversation due to its increase in usage over time, especially when being used merely to emphasize a point, and not to intentionally offend or alienate. Taboo language carries its shock value with it in scenarios where taboo would not be expected; where taboo is not regularly used. Judicial settings do not warrant the use of taboo and so when it is used, it can shock society and offend the recipients of such language. Taboo language, ultimately, cannot be solely classed as either tolerable or offensive, but rather, the context in which it is used must be considered in order to determine its reception by society. How to cite Practice English Language Essay, Essays

“Use of Deadly Force” Tennessee free essay sample

The Tennessee statute at the time stated that the use of deadly force was acceptable, which was backed up by the department policy, in the event of successfully preventing the escape a suspect. The statute warranted the use of deadly force was acceptable if the defendant attempted to flee or forcibly resist an imminent arrest. The department policy was even more restrictive, however still allowed the use of deadly force was warranted in the event of a burglary. . In this case is a landmark case, because it brought the fleeing felon rule to the forefront, where it can be discussed, and is more adequately detailed.It was originally thought. The statute provided that if there was an intent to arrest and the defendant decided to either flee or forcibly resist that the officer may use all necessary means, including deadly force to enforce the arrest. This case, enabled the Supreme Court to detail when excessive force can be used in regards to a fleeing suspect. We will write a custom essay sample on â€Å"Use of Deadly Force† Tennessee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Court of Appeals reversed and remanded the original decision of the District Court over to the east of cream court. At which point the Supreme Court decided that the apprehension by use of deadly force is a seizure subject to reasonableness requirement of the fourth amendment.And that although an arrest of a person who has believed to have committed a crime, does not justify using deadly force. It is believed that not all felony suspects should die rather than prevent an escape. It would be discouraging, however, more reasonable to allow a suspect to escape, rather then cause them to lose their life. However, it has been discussed in any event, they suspect may be armed or deemed dangerous to the community, and does not put innocent people in danger, deadly force may be used. The fourth amendment to the Constitution would be most applicable here.As the fourth amendment grants the right to the people to be secure and against unreasonable searches and seizures, places it in the forefront of this landmark case. As an arrest is a type of seizure, as deemed by the Supreme Court, to effect this seizure there has to be a reasonableness requirement for the use of deadly force. With the review of this case, the Bill of Rights is now placed rules detailing twin deadly force can be used to effect an arrest. And however an officer is allowed some discretion when making a split second decision in the field, they are trained with these requirements iIn regards to the fourth amendment.This ensures that only suspects who are deemed dangerous and innocent people will not be harmed is when deadly force can be used to prevent an escape. It has also been deemed the Tennessee statute that was in effect at this time is unconstitutional. It should also be noted that the US Supreme Court. In regards to Graham v. Connor (1989) adopted a standard of reasonable force, which permits officers to use the amount of force necessary to apprehend and bring suspects under control. In essence, what this does is forces officers to think quickly and thoroughly in deciding how much force is needed to effect an arrest.In regards to due process, even the suspect to has been believed to commit a crime, has the right and the knowledge that the amount of force to be used will be based on their own actions at the time. Bibliography miller, r. l. (2003). handbook of selected court cases, for gaines and millrs criminal justice in action, 2nd edition. arlington: wadsworth thomson learning. samaha, j. (2005). criminal procedure 6th edition. belmont: thomson wadsworth. U. S Dept of Justice. (2000). crime scene investigation a guide for law enforcement. washington DC: office of justice programs.

K /10 Essays - Genealogy, Illinois, United States,

K: /10 I/T: /5 C: /10 A: /10 The Power of the Spoken Word Unit Test Name:Kelly Johnston Date: August 9th, 2018 Instructions: Please answer all questions using complete sentences. Where indicated, use proper paragraph format. a. You should have printed a copy of President Obama's Inauguration Speech, and have it with you, in order to complete this test. Part A: Short Answer 1. a. What is the overall tone of Obama's speech? (1 K) The overall tone of Obama's speech is uplifting and inspiring. b. Support your answer with evidence from the speech. (1 T) As Obama says "Together, we resolved that a great nation must care for the vulnerable and protect its people from life's worst hazards and misfortune." Encouraging citizens that together as one nation they can protect each other from harm and push each other towards greatness. 2. Explain how Obama's diction contributes to the overall tone of the speech. (1 K) Obama uses hopeful and inspiring words to relay his message. b. Support your answer with evidence. (1 T) Obama uses words such as "light'' and "freedom" in section 25, he also repeats the word journey many times in section 19. In paragraph 12 he uses "prosperity'' and 'succeed''. These are examples of hopeful and inspiring diction. 3. a. Provide examples for FIVE of the following rhetorical devices in the speech: alliteration, metaphor, allusion, rhetorical question, anaphora, parallelism, antithesis, hyperbole. (5 K) In the speech Obama uses the following rhetorical devices to persuade the audience - Alliteration - In section 21 Obama uses alliteration by saying Substitute sceptical, repeating the consonant sound "s" in line 2. - Anaphora - In sections 6,7 and 8 Obama starts each section by saying together. - Parallelism - In section 1 Obama says "We recall that what binds this nation together is not the colors. of our skin or the tenets of our faith or the origins of our names" showing parallelism as Obama makes us believe that all things in the this sentence are of equal importance. - Antithesis - in section 16 Obama says "security and lasting peace do not require perpetual war" this shows a clear contrasting relationship. - Allusion - Obama says "to hear a King proclaim that our individual freedom is inextricably bound to the freedom of every soul on Earth" this is a representation of allusion by showing a referring to the King. 4. a. Identify one instance FOR EACH in which Obama establishes ethos, logos, and pathos. (3 K) Ethos - In president Obamas speech he shows ethos by using words such as "we" and "our" and "together". Pathos - In the inaugural address Obama says, "We are true to our creed when a little girl born into the bleakest poverty knows that she has the same chance to succeed as anybody else, because she is an American, she is free, and she is equal, not just in the eyes of God but also in our own.". Logos - In the inauguration speech President Obama repeats to the audience several times "we the people", this comes from the famous documents. b. Support your answer with evidence (explanation). (3 T) Ethos - By using these words in his speech he is not just referring to the audience but himself, this is a form of ethos because when he says those words he is also signifying himself as a trustworthy person who they can trust. Pathos - When Obama says this he is pulling on the heart strings of the citizens. By saying that a little girl born with nothing can become anything she wants to be in life makes American's feel as if they can succeed in life and peruse their dreams. Logos - By using "we the people" which was also used in the Declaration of Independence. By referring to the Declaration, Obama appears reliable. Part B: Paragraph Answers 5. In ONE (1) well-constructed paragraph identify Obama's thesis which is the persuasive goal of his speech. What are the main points of his argument? (5 A) In president Obamas speech he uses "What makes us exceptional - what makes us American - is our allegiance to an idea, articulated in a declaration made more than two centuries ago:" in section 1 as his thesis sentence. In

The Existence of Black Holes essays

The Existence of Black Holes essays While there are some physicists who believe that black holes do not exist, there is much data to support otherwise. In fact, much evidence seems to support the existence of black holes. For example, NASA's Hubble Telescope and the Chandra X-ray Observatory seem to have discovered "direct evidence' (NASA 2001) of one characteristic of a black hole. This characteristic is the area that surrounds black holes, which emits very little energy. Michael Garcia states, "By detecting very little energy from these black hole candidates, we have new proof that event horizons exist" (NASA). Furthermore, astronomers have also detected sound waves coming from what they believe to be a black home in the Perseus galaxy cluster. (Discovery 2003) Astronomers have long known that gravity in black holes pulls matter toward them, with matter accelerating the closer it comes to the black hole. Calculations also show that gas surrounding black holes will become hotter. One of the most persuasive cases supporting these theories is Cygnus X-1. (Pasachoff 1991 p. 496) By studying mass, velocity, and X-rays around the star HDE 226868, astronomers believe black holes do exist. Another case supporting the existence of black holes is the discovery of "mid-mass black holes" (Beasley 2001) in Meanwhile, John Cramer explains that this theory grounds itself in the fact that with standard general relativity, "gravity is considered to be geometrical', to be a consequence of the curvature of space produced by nearby mass-energy" (Cramer). In short, because "Because gravitational energy does not produce curvature, it does not respect local energy conservation" (Cramer). Those who support this theory also maintain that another problem with the general relativity theory concerning black holes deals with "space-time singularities'" (Cramer). Because we cannot place ourselves inside a black hole, we do not...

Review a play (yankee Tavern) Essay Example | Topics and Well Written Essays - 750 words

Review a play (yankee Tavern) - Essay Example Watching Palmer (played by Steve Key) talk about conspiracies in such a strong yet casual manner actually forced me to question the official story and believe that they can actually have something more attached to themselves than just the ring of truth. I usually do not find myself so easily or quickly mesmerized to plays or movies. This surely proved otherwise, and the credits to that certainly go to Rich Cotovsky, who plays Ray. I would not be surprised if he gets a Jeff nomination for this performance of his. For me, he was the best. The way he puts up a surprisingly soft side in contrast to his crusty, hard exterior is admirable. He has quite a number of comical lines during the play, and his delicious delivery of them managed to crack me up at almost all of them, and kept reminding me of the sarcastic humor of a weird uncle I have, who likes to tell weird stories just to amuse himself. Also, the way he delivers his drunken, crazy theories with amazing wit and believability is simply outstanding. Weirdly though, I loved Key’s character more than Ray’s. It is most probably because his character, the quietly creepy Palmer, basically represents all the buried secrets and hushed up facts that I believe our government has kept from us, all this time. Palmer is mysterious and the way he walks out of the bar, after indicating he knows more stuff about everyone and everything than he logically should, gives that mystery factor a major boost. Palmer makes you question everything if you had not already been doing so previously. Palmer’s scene in Act 2 was a long, killer one where he unlocks all kinds of good stuff for his audience. More importantly, he made me wish that the previous act had been as energetic and emphatic as this one had been. The set design, done by Grant Sabin, further evokes the theme of the play, quite artfully. Yankee Tavern has been featured

Second Balkan War Essay Example | Topics and Well Written Essays - 3500 words

Second Balkan War - Essay Example It is always possible to look at past conflicts in detached and scientific spirit to arrive at objective lessens. The warning given by Toynbee (1948), civilizations die from suicide, not by murder is alarmingly relevant today. The Second Balkan War, which erupted in 1913, has been massive in its destruction, not only when the actual war took place, but also in the later conflicts triggered by the fragile nature of the peace treaties. The present day world torn between conflicting interests is on the brink of war all the time. The study of the strength and weakness of the strategies of Conflict Management of the Second Balkan war would aid our understanding of the present day conflict zones and might satisfactory solutions for managing conflict across the globe. Conflict management is as old as man. However, the false ideals of patriotism, unhealthy way of releasing it in war with other countries and pernicious theories of superiority of races helped only to whip up sentiments against the enemy and there was no attempt in scholarly circles to study the psychological springs of conflict. However, it is only recently that it has become a branch of academic discipline, which attracted serious scholarly pursuit across the globe. The early attempts in the 1960s were to explore the psychological aspects of conflict. The pioneering work some psychologists in fact offered a critique to the American theory of deterrence against the Soviet Union (Russell, 1961). The attention of the psychologists was shifting from rousing the feelings of people for war to raising their mind to explore the possibility for peace. As Morawski and Goldstein (1985) observed, these Cold War writings contrasted sharply with earlier publications on war and peace in several w ays: psychologists began to emphasize the prevention of war rather than preparations for war whereas previous research had attempted to document or generate public consensus with government policy, the new work was critical of U.S. foreign policies (p. 280). In the past there was a tendency to eulogize war even though it was negative in its destructive nature. More and more psychologists started exploring the possibility of peace. This resulted in the study of promotion of peace (Wagner, de Rivera, & Watkins, 1988). Peace was defined as an active construct, characterized by the co-operation between peoples and nations springing from the desire to satisfy the needs of the entire humanity. There is increasing number of different types of conflict like, ethnic (Sri Lanka), religious (Northern Ireland), and territory linked (India-Pakistan, Arab-Israeli) and political (Nepal). International conflicts have different dimensions and varying degrees of amiability to conflict management. Some conflicts are protracted (Azar, 1986). One of the unique features of these conflicts is the difficulty of managing them peacefully. The Second Balkan Wars The Second Balkan War was fought in 1913 between Bulgaria and its former allies in the First Balkan war, Greece and Serbia. Romania and the Ottoman Empire intervened against Bulgaria. The outcome of the war made Serbia, an ally of the Russian Empire, an important

Factors That Influence Consumers Purchasing Decision Essay

Factors That Influence Consumers Purchasing Decision - Essay Example The researcher states that a mind map has been developed in order to explain the various factors that are observed to largely influence the buying procedure of iPhone 5S. A group debate has also been conducted in order to analyze the aforesaid subject matter, i.e. the patterns of consumer behavior in the iPhone 5S market context. In relation to the findings obtained, it can be apparently observed that psychological, personal, social and situational factors impose strong influences on consumers’ purchasing decisions. Furthermore, the group debate revealed various internal along with external factors that play a distinctive role to determine the selection and purchase procedures of products and/or services as followed by consumers in the modern-day markets. Consumer behavior is described as the study of the activities that commonly involve searching, evaluating and purchasing of specific products or services followed by the customers in satisfying their respective requirements. This concept mainly concentrates on how people make decisions concerning the utilization of money, time and effort on consuming products and/or services. In other words, it can be affirmed that consumer buying behavior can be described as the activities with respect to acquisition, utilization, and disposition of products, services, thoughts, and experiences. In the field of marketing management, consumer behavior explains the reasons and logic that trigger purchasing decision and consumption pattern of the buyers. It elucidates the procedure by which, consumers make purchasing decisions. This definition clearly exhibits the idea that consumer behavior is a decision-making procedure, which begins in the mind of the customers and leads towards a set if short-listed substitute products or services that can be purchased or availed to suffice their requirements. Subsequently, understanding consumer behavior is important because it assists organizations to develop strategies and ensure s uccessful attainment of their marketing goals.

Media: Promoting And Protecting Right To Information

Media: Promoting And Protecting Right To Information Freedom of expression, unrestricted propagation of ideas and ready access to information are essential for the functioning of a democratic government. If people are unaware of what is happening in their society or if the actions of those who rule them are hidden, then they are prevented from taking a significant part in the affairs of the society. Access to information not only facilitates active participation of the people in the democratic governance process, but also promotes openness, transparency and accountability in administration. It is thus a crucial facilitator of good governance, as it reflects and captures Government activities and processes. In the same light, the right of every citizen to access information held by or under the control of public authorities, has been as effective tool for ushering in good governance. The Indian Parliament enacted the Freedom of Information Act, 2002, to promote transparency and accountability in administration. This was subsequently repealed and later a new act, The Right to Information Act, came into force on 12 October 2005. Under the law the Indian citizens are empowered to seek information from a Public Authority, thus making the Government and its functionaries more accountable and responsible. The Act has now been in operation for over three years and has benefited many, including the poor and the underprivileged. The many provisions of the Act mandate a legal-institutional framework for setting out the practical regime of right to information for every citizen to secure access to information under the control of public authorities. Participation, rule of law, transparency, responsiveness, equity and inclusiveness, effectiveness, efficiency, accountability, strategic vision and consensus-orientation are the major characteristics of good governance. Transparency refers to decisions being taken openly and being enforced according to rules and regulations. It mandates that information should be freely available and directly accessible to those who will be affected by such decisions and their enforcement. It also means that enough information is provided to all the stakeholders and the media, in easily understandable forms to enable their meaningful participation in the decision making processes and criticism of the same. Accountability ensures that public institutions and functionaries are answerable to the people and to their institutional stakeholders i.e. those who will be affected by its decisions or actions. Accountability cannot be enforced without a regime of transparency. We discussed the factors contributing to good governance. Herein, it is pertinent to mention that a direct relationship exists between right to Information, informed citizenry and good governance. On one hand good governance aims at putting an end to inconsistent government practices and establishing a responsive State, the Right to Information provides citizens the opportunity of being informed of the Governments actions. Public participation in Government, respect for the rule of law, freedom of expression and association, transparency and accountability, legitimacy of Government, and the like, which are the core values of good governance, can be realised only if the right to information is implemented in the right spirit. The role of media organisations assumes considerable importance in realising the objectives of the RTI Act. The media can not only play an important role in monitoring public service delivery by invoking provisions under the RTI Act, but can also facilitate in generating awareness and capacity building on RTI among the community. Thus the media performs an important role in the governance process by acting as a bridge between the community and public agencies. The media can make a real difference to the lives of poor and disadvantaged people and aid in development by making people more aware of their rights and entitlements and enabling them to have access to government programmes, schemes and benefits. Besides people can be made more aware of political issues which would help to stimulate critical thinking and debate. This creates pressure for improved government performance, accountability and quality. The media also helps in drawing attention to institutional failings corruption, fraud, waste, inefficiency, cronyism, nepotism, abuse of power and the like. It fosters exchange of best practices, knowledge resources, access to better technology, and to better choices. A discursive space for citizens to dialogue with other actors in the governance process is also provided by the media. Empowerment, social awareness action and good governance are the three key areas through which the media can make a significant impact on development and poverty reduction. Firstly, the media gives voice to the needs and aspirations of the people and provides them access to relevant information. Thus, it cannot be denied that the media has a definite role to play in the empowerment of citizens. In all its varied forms, media has opened up the potential for new forms of participation. The access to information and accessibility of information has increased with growth of print and electronic media and the Internet. In contemporary times, the media is being used even by the vulnerable and marginalized sections of the society to make their voices heard. Secondly, the media can be effective not only in preserving freedom but also in extending it. The news media plays a decisive role in establishing a discursive space for public deliberations over social issues. The formative influence o f the media on public attitudes, thoughts and perceptions is fundamental to the process of citizen engagement in public dialogue. Giving a voice to the poor also entails giving the poor people adequate opportunities to take initiatives for overcoming their problems. The media, through its role in shaping public awareness and action, can be a critical factor in facilitating sustainable development and poverty reduction. Lastly, a free media is a necessary requisite for good governance. As an information channel between corporations, government, and the populace, the media acts as a watchdog against government malfeasance, while at the same time fosters greater transparency and accountability. The media monitors public service delivery and reports on key issues to the public at large, thereby exerting pressure on public service providers. The media creates the right framework of incentives for good governance, by highlighting institutional failings to guard against as well as institut ional successes for replication. It lets people voice diverse opinions on governance and reform, exposes corruption and malpractices and helps build public consensus to bring about change. The World Association of Newspapers (WAN), the global organisation of the worlds press has long argued that a free and unfettered press is a positive force for accelerated and equitable socio-economic development. It held that the predominance of free and independent press accompanies economic growth and human development. In countries with free press, human development indicators such as school enrolment, teacher-pupil ratio, pupil performance, infant mortality, maternal mortality, nutritional status of women and children etc. tend to fare better than countries with restrictions on press and freedom of information. The work of the Nobel Laureate, Amartya Sen has even established a link between active media and the avoidance of disasters like famines. The role of media as a watchdog of the government and the corporate sector, a transmitter of new ideas and information, a voice of the poor, a safeguard against the abuse of power and neglect of the socially vulnerable, and a builder of public consensus to bring about change is pervasive. However, the independence of the media can be fragile and easily compromised. It is clear that to support development, the media needs the right environment in terms of freedoms, capacities, and checks and balances. The Right to Information regime does give the media that critical support. Article 19 of the Universal Declaration of Human Rights adopted by the United Nations states: Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. The above provision only reiterates the fact that the mass media is the most important vehicle for information, knowledge and communication in a democratic polity. They are pervasive and play a significant role in shaping societies by providing the public sphere of information and debate that enables social and cultural discourse, participation and accountability. Being the most accessible, cost-effective and widespread source of information and platform for expression the media plays a crucial role in building an inclusive Information Society based on knowledge power and its distribution. However to ensure that the potential of the media is truly achieved steps should be taken to protect and extend media freedom and independence, and rights of access to information by actively developing the potential of media to provide information along with a forum for debate on topics of public interest, cultural expression and opportunity to communicate, especially to the poor and marginalised. Strengthening the capacity of media should be facilitated, to promote and help build an Information Society by raising awareness, channelling civil society concerns, debating policies and holding government, private sector and civil society accountable. An RTI regime can enable credible, evidence-based and factual reporting on key issues of public interest. It can enable the media to expose mal-administration, corruption and inefficiency and to propagate stories and instances relating to accountability, transparency, effective administration and good governance. By using the RTI Act, the media can play an important role in highlighting issues related to public service delivery and the efficacy and accountability of public officials. Under the RTI Act, the journalists reporters, like citizens, can: Demand from the Government information pertaining to any of its departments Demand photocopies of Government contracts, payment, estimates, measurements of engineering works etc. Demand from the Government certified samples of material used in the construction of roads, drains, buildings etc. Demand to inspect any public development work that may be still under construction or completed Demand to inspect Government documents construction drawings, records books, registers, quality control reports etc. Demand status of requests or complaints, details of time delays, action taken on Information Commissions decisions etc. The media thus can play a constructive role in the governance process by acting as a catalyzing agent for the implementation of the core provisions of the Act. As the fourth pillar of democracy, the media not only has an important stake in what the RTI Act purports to provide and achieve, but also in entrenching the implementation and enforcement of this significant piece of legislation. Besides, fundamentally the media aids in providing information to the citizens and building awareness among the masses on the Act. Despite the provisions that have been made to access information, citizens resort to media like newspapers, radio, television etc. for day to day information about public authorities and their activities. The media provides a link between the citizens and their government. The medias right to information or right to tell is not a special privilege but rather, an aspect of the publics right to know. It thereby gives voice to the Citizens. As part of the civil society, the media is obligated to articulate the needs and aspirations of the people. Using the Act, the media can highlight key issues faced by the citizens, particularly those faced by the poor and voiceless. The role of the media as a watchdog on behalf of the citizens cannot be ignored. The best service that the media provides to the public, whether in a mature or emerging democracy, is that of a community watchdog. Journalists should see and perform their role keeping in mind public interest. Using RTI, the media can expose corruption and inefficiency. However, in performing a watchdog role and digging out the truth, journalists should be careful in interpreting facts and evidence. The multi-dimensional facets of the importance of the media reiterate that the media plays the role of an honest broker of information for its readers without deliberate bias or favouritism. The media must consider its independence to be its most valuable commercial, editorial and moral asset. Maintaining its independence through professional behaviour and a code of conduct that is subscribed to by all journalists, the media can be a powerful user of the RTI Act and an agent for the empowerment of people through an Information Society. The objective of the Act to usher in a practical regime of right to information cannot be attained without a proactive role played by the media.

Breaking Out and Stepping Up Essay -- Literary Analysis, I just Wanna

In the stories, I Just Wanna To Be Average, by Mike Rose and The Achievement of Desire, by Richard Rodrigez, a timeline of their educational progress is exposed. Both are the offspring of minimally educated immigrant parents. Who’s families settled into the working-class of California. Without having their parents as scholastic role models, Rose and Rodriguez had to find their own way through the education systems. Despite the lack of supportive social conditions, both Rodriguez and Rose were inspired to surpass the status quo expectations environmentally bestowed upon them. Mike Rose, who wrote I Just Wanna Be Average, started his schooling with a bleak future. His lower class immigrant parents hoped that sending their son to Our Lady Mercy would put him on the track to success and surpass all of his family member’s level of education. Rose shares, â€Å"No one in the family had gone to college; only two of my uncles had completed high school† (166). Unfortunately, Rose ended up in the vocational program. A program that groomed students, not for college, but to better assimilate into the working-class. The vocational track is one that does not pave the way for a bright future. Its graduating class is comprised of underachievers who lack motivation and have no desire to get ahead. The same could be said about Mercy’s staff. Rose paints a picture of his educators by mentioning, â€Å"Civics was taken over by a football coach who had trouble reading the textbook aloud --and reading aloud was the centerpiece for his pedagogy† (163). Surrounded by stubbornly dense students, and less then enthusiastic teachers Mike Rose seemed to not have a chance. Much like Rose did not have the support of an educated role model within his school pr... ... shaped him, Rodriguez explains, †Without extraordinary determination and the great assistance of others --at home and at school -- there is little chance for success† (197). Being able to take the lack of support from his family and be grateful for the roll it played in his personal quest for knowledge is something to be admired. Although coming from different backgrounds, Mike Rose and Richard Rodriguez share a similar passion and lust for knowledge. They both used inspirations and determination to break out of a mold their family history created. Even though their means to academic success differed, the character gained from their individual experiences allowed for a change. Luckily both of these stories have a happy ending. One where both the â€Å"average joe† and the â€Å"scholarship boy† can overcome preconceived expectations and become who they want to become.

Examine the Reasons for Domestic Violence in Society

Examine the patterns of and reasons for domestic violence in society (24 marks) Domestic violence is defined as physical, sexual or financial violence taking place within an intimate or family type relationship and forms a pattern of coercive and controlling behaviour. There are many patterns and reasons for domestic violence which each sociologist has a different view upon. Domestic violence affects certain people more than others as they are more vulnerable or stress is caused.These people include children, people living in rented accommodation, lower social classes or people with a family member who has a problem with drinking or illegal drugs. Richard Williamson sees domestic violence as a result of stress caused by these factors. Homes with overcrowding or worries about money tend to be more affected from domestic violence because it causes stress and arguments between family members and also reduces the social support a family needs.Dobash & Dobash’s research in Scotland based on police and court records and interviews with women reveal many patterns of domestic violence in society. They found that nearly 1 in 4 women have been assaulted but a partner and 1 in 5 it was repeatedly; they also found that most victims are women and 99% of the incidents are committed by men. These patterns are not biased as the research was carried out by a member of each sex; however this data is not accurate as it is found from Scottish police and court records and not all domestic violence cases are reported to the police.The Feminist view of domestic violence is that families shouldn’t be patriarchal where the male is dominant because it leads to wives being abused. Kate Millett and Shulamith Firestone argue that all societies have been founded on patriarchy and see the division between men and women in society as a division where men are the exploiters of women. Although they see marriage and family as key institutions they say that they are the main source of women’s oppression and that married men dominate their wives through domestic violence. However, Faith Robertson Elliot opposes this by aying not all men are aggressive and oppose domestic violence; it is also proved from Mirrlees Black that 1 in 7 men have been assaulted and 1 in 20 repeatedly. Feminists ignore the abuse and violence from women as they believe that the reason for domestic violence in families is due to the husband wanting to maintain his dominant status. The New Rights view is the total opposite of the Feminists and believes that the ‘Nanny state’ is too much and the government should let families get on with their own lives instead of paying them money when they don’t have enough.When people don’t adopt the ‘Nanny state’ it can lead to domestic violence as it causes stress through money problems in the family and doesn’t let the wife get away from domestic violence as she’ll have no financial support. However the New Right like this as the nuclear family can’t be separated due to the lack of money the wife would have if they did therefore maintaining the male dominance. The Marxist view on domestic violence is very similar to the New Right as they believe that wives rely on their husbands being a unit of consumption.Marxists believe that domestic violence is acceptable as husbands need to take out their frustration on their wives when they get home from work. They feel that husbands need to do this so that they are relaxed for the next day to perform their role of the ‘bread winner’. Therefore, although domestic violence is bad Marxists believe that both sexes rely on each other for either financial support or a stress reliever so domestic violence is essential in a Marxist society.

cut me maommy essays

cut me maommy essays The United States of America is greatly represented by a red, white, and blue symbol that we call a flag. Our flag stands proud probably now more than ever. It not only stands for our freedom but also for bravery, unity, and patriotism. Our flag is what we wave high in times of war and what we stand up and pledge to everyday at school. Our flag separates the United States from the rest of the world. The flag of the United States stands for our independence and freedom if nothing more. It is what our country made after we declared our independence from Britain. Every time we see a flag raised or pledge to a flag we are doing this to remind us of what we hold so dear and close to us, and that is our freedom. On our flag are thirteen stripes that represent each of the thirteen colonies that gained their independence in 1776 after the signing of the Declaration of Independence. The flag of the United States of America also stands not only for the present but also for our history. Our flag stands for the bravery that hundreds of thousands of men had when they marched onto the battlefield to fight the wars that led to our independence. And the courage they had to stand up to a country and fight for what they believed in. There also may be an underlying message in our flag, that may be the white stripes on our flag may stand for the flags the British raised when they surrendered. And the red stripes may be a reminder of the bloodshed and the loss of lives that took place in order to gain our independence. In addition to our freedom, the flag of the United States of America stands for the unity of our nation. It is not just the unity of the American people but also of the different cultures and ethnicities that live in this beautiful nation. For example, we see now how the different cultures that ...

Historical aspect and development of tourism in Paris The WritePass Journal

Historical aspect and development of tourism in Paris Introduction Historical aspect and development of tourism in Paris IntroductionBibliographyRelated Introduction This essay will firstly analyse the historical aspect and development of tourism in Paris. Secondly it will also identify the positive and negative aspects of socio-economic, cultural and environmental impacts. Finally it will explain an academic model related to Paris. In particular, it is worthwhile to know exactly the meaning of the terms tourism, recreation and leisure.   Recently, The World Travel and Tourism Council had made an approximate judgement that, the tourism has become the world largest activity and industry within the business market. But an understanding of tourist waves is important for dealing with the environmental and the social effects of tourism and also to secure the lucrative viability of the tourism industry and to plan for new development.  Ã‚      In addition the tourism can be defined as an entire place of people, businesses, and places with a purpose, to self associate in a common way, to discover a travel experience in a multidimensional activity.   Economically it is vital to describe the tourism as a demand or a supply, which can be stated precisely in terms of the motivations or other typical moral strength of travellers. From some     Ã‚  conceptual argument, it can be seen as an activity for persons moving from an area to another. For instance, the tourism can have both direct and indirect effect and displacement effect, but in most of case, it is locally and economically beneficial Cooper et al (1998). To begin with, in the light of recent national media attention regarding tourism, it seems that a touristic region have to be more attractive to persuade visitors in many of its different aspects, such as historical, regional image and many thing to discover. Historically, Paris has a long standing past of more than two and halves millennium, during which it grew from small people to multicultural inhabitant, and also the history of Paris was most dominated and divided into dynasties and kings such as, the Capetians, the Valois, the Bourbon who had built many castle and monumental status. Geographically, Paris is the capital city of France and one of the famous cities in the world. This city has gone past through so many bad moment and the better days. Firstly, the imperial period which was dislike because of its political instability and corruption. Secondly, the French revolution event which took place in 1789, however, its universal aspiration will made France the country of human right. Thirdly, the bloody wars which the City welcomed as an opportunity to obtain revenge for the battle lost in 1870 and left the city brutally damaged. Finally, the better days came when Franà §ois Mitterrand was elected as president of France in 1981 which brought so many changes to the city’s appearance and the political aspect and also made Paris to attract many artiste and intellectual from all over the world. When considering Butler’s Tourist Area Life-Cycle Model, which particularly talk about the tourism Exploration, Development, Decline, Rejuvenation, it seemed that the tourism in Paris had started in about 1848, when the rail network came into effect, the city became one of the most visited destinations and the public were most attracted by its museums and monuments, especially the Eiffel tower which was built later in 1889 and also since its construction it has been visited by more than 200 million peoples, then come the   Basilique du sacrà © Coeur and Notre Dame de Paris, with more than 12 millions visitor a year and also the Disneyland Paris has been visited by more than 14millions visitors in 2007 followed by the Louvre museum which is the famous and the largest and also it has so many art displays, moreover many hotels and restaurants in Paris depend on the tourism. Pioch (2002) Unfortunately, due to the global economic crisis, the tourism in Paris had decreased significantly during 2008 and also in 2009 the demand for visitor in Paris had slowed down due to the Swine flu outbreak, miraculously that demand bounced back at the end of 2009 as France came out of recession, but that recovery was still showing some negative effects but now things have come back to normal. Nowadays, Paris is still one of the most visited cities on earth, because of its beautiful architecture, romantic cafes, spectacular monument, the old churches, the art galleries. Its transport system and communication are so sophisticated to facilitate people to get place such as the Charles de Gaulle airport and the Euro-Disneyland as well as a number of sports events that attracted worldwide TV coverage. In addition the majority of People, who came to visit Paris, are from Germany, Belgium, Netherlands and most British tourist travel by car and through channel tunnel. It is clear that, the tourism always plays a vital role within the economic aspect of the world and a considerable activity of global value and also a high influential position. For many years, Paris can be classified in the top tourist destination, particularly as regards the hotel and catering sectors. Briefly, among the sectors which contribute to Paris success in tourism are :   Its country is the largest in western Europe, it is also unique in its altitudinal and latitudinal position, its culture has been largely imitated, its French language is most spoken worldwide, France is among the world’s leading economic powers due to is technological advance. Furthermore, a touristic destination must be attractive and give reassurance to the tourist as their security and safety will make the location more desirable to the comers. Jenks (1998). Apparently, Paris is one of the beautiful and a vibrant city in Western Europe, with an estimated population of more than 2 million, its development history, started with a major industrial change in methods creation of railway network, which has brought an unknown flow of many people to the capital in the early 1840. Even though, It seems nearly hard not to see tourist studies as an enthusiastic and an interesting course these days, as It has grown very quickly. Indeed, the core reason is that the tourism studies, has been dramatically dominated by a general plan of action and the industry sponsored by priorities and perspectives, made by people whose the disciplinary provenance do not contain the necessary tools to examine and scrutinise a complicated cultural and social process which is spread out. Despite the lack of resource in the tourism studies, there is a large sort of conceptual and concerning approaches to tourism which should be rigorously monitored as it is no longer a typical consumer product or a style of consumption. However, from its beginnings the tourism had broken relatively away from its minor and short time ritual of actual national life to be a significant model. Nowadays the tourism has become such a relevant aspect to social life worldwide to which its recent agenda have to reflect this rising significance. Moreover, people have been able to experience new aspects of identities, their familiarisation with nature and their personal relations and also to use the relevant cultural competence of their dream and mind to travel. Boniface et al (2005) Apparently the tourism industry has to be made as flexible as possible, as suggested by Miossec’s Model of tourism Development, which looks more structural and practicable with any kind of tourist in the sense of actual evolution and the development of the destination. In addition the beneficial impact of it model can be classified in particularly as follow: transport, saturation, and tourist’s behaviour.   It is wise to understand why the tourism is among the fastest developing part in the global market, as any kind of industrial development will always bring so many positive and negative impacts in which it takes place. However, as longer as the tourists tend to visit a place to consume the supply, inevitably the tourism Industry activity  Ã‚   has  Ã‚   to be associated with positive effect such as the local economic activities boost. Firstly, there will be a high demand on transport and Paris has the most sophisticated transport in the world, which serves its local residents which means, in Paris the transport has much developed these days than in the past. Furthermore Paris has improved its transport network, the road are well build to facilitate the traffic and many more, some network train serve Paris and Charles de Gaulle airport and also the Disneyland park. The tourist can use taxis, buses, metro to reach their final destination and to discover many places. Secondly, hotels and restaurants may employ extra new staffs to satisfy their customer needs, all local shops will take advantage, leisure and cinemas will have the frequentation of their customer raised, exchange office will also benefit from the foreign currency, which means, enhances taxation and licence revenues will generate employment for local people. In addition, each year the tourist in Paris bring 8.5 billion Euro to the economy at same time the local council earn more or less 30 million Euro, from   the tourist tax. For instance, the tourism is always much more helpful to the economic growth of Paris, however it is necessary to take into account the beneficial impact occasioned by direct productive activity. In meantime, the economic impacts linked to tourism development, can sometime be direct or indirect and also the tourism activity which require a massive quantity of the production of supply from different range of industries, including those who are not directly supplying tourist service and goods. Moreover, the tourism in Paris has also its negative aspects; such as the saturation impact which will affect the environment and the nature. Pearce (1995) Dramatically there will be an overgrowing population and a huge pressure on urban life, which create the desire to change or to move in to a different area, a high level of the religious beliefs, sudden change in behavioural patterns and high level of crime. Although, the environmental stress created from the tourist activities, can always be considered in terms of their negative effects by local resident. In spite of this issue, the impact may be direct or intern which can be forcibly caused by the political involvement of some countries in war and it can also be a terrible nightmare with a catastrophic concern or even a serious threat to some state, especially the terrorism, which has became now an imminent threat worldwide; constitute a serious menace not only to the tourist but also to the travel companies. Youell (1998) The real scope of environmental impacts must not be underestimated, as most forms of industrial progress impacts upon use of land, energy consumption and other direct or indirect forms of physical impacts are critical.   In addition the panoramic environment, whether it is artificial or natural, it is one of the most fundamental parts of the tourism productivity. However, as soon as the tourist travel to a destination, the environment can change inevitably or even being modified either. However, tourists have also a considerable impact on the wildlife and their wastes constitute a vital concern of polluting water and the atmosphere, particularly at some coastal areas and mountains. In order to consider the physical impact of tourism in Paris, it is important to establish its effects on the natural environment especially, an immediate change in floral and faunal composition, natural resources, pollution and erosion. In the other hand, the built environment is also impacted such as t he urban environment, visual impact, car park, litter, infrastructure and a competitive restoration. In fact, there is a wide range of environmental impact which can be used or being expanded to allow a careful study or to facilitate future development planning used for resources. Ryan et al (2005) In the other hand, the tourist must be fully aware of what makes Paris worth visiting, regarding its culture, lifestyle, panoramic views such as Eiffel tower and the public area, while rude behaviour such as pickpocket and threat rising from local people may result the tourist to change their mind or cancel their visit. Given that, basic motivations for tourist are highly concerned with cultural and social experiences, such as meeting new people and visiting different cultural sites, from that point the tourism can have positive impacts on travellers. Also a large number of people within the can benefit from the social and the cultural impacts of tourism in so many ways, which means they can take advantage by mixing people from diverse culture, with different kind of lifestyle and also from their linguistic different backgrounds. In the other word, the tourism can improve the quality of human life especially to the local residents, by offering and sharing with them the programme of s ocial and cultural events. The culture of Paris is today marked by socio-regional and cultural aspect of different tendencies, which consists of beliefs and values learned through the socialisation process and interactions between member of the society and also the personal influences such as languages and religions. However, the behaviour of tourist in Paris may appear irrational within the space of a few minute. This has become an obligation to know how to react to the new priorities of tourist and this involves re-thinking the role of management, strategy, organization and marketing. In conclusion, the tourism industry and the environmental preservation have, to improve the strategies with an integral part of many development programmes, which will be treated with much respect than it was during the beginning of this century. In fact, the environmental indicators in Paris should not be limited to what should be done, but instead what action people should take just in case. However, the physical plan and the visual aspects can take place together, with a strict measures created to protect the economic benefit of tourism in line with environmental policy. Although this stage required the government of most countries worldwide, to implement the project that can be monitored in terms of its future environmental impact and the integration of its economy. Likewise, the environmental and the economic impacts is essential if tourism strategies and choices of the destination are     well informed and steps taken, to prevent tourism development exceeding the capacity of the destination. Furthermore, not all of Paris’s areas are attractive, due to their bad reputation, which constitute a slight loss to the local council. Nonetheless, the tourism will be much more influenced by a number of tourists disappointed by their experience and also the changing world situation or the impacts of globalisation. Along with these changes, are other influences which can have moderate impacts or considerable impacts and also possible detrimental effects to people such as the soil, water, air, peace and quiet, landscapes, cultural sites and many more. Therefore, as long as the tourism grows in Paris, much complex system and transport network will expand dramatically, which bring the rejection of the tourism by the local citizen and protecting th e environment can give a shape to tourism. Cooper et al (2005) Bibliography Boniface, B. Cooper, C (2005) The Geography of travel and Tourism 4th ed. Butter-Heinemann, London. Cooper, C. Fletcher, J. Gilbert, D. Wan hill, S. (1998) Tourism Principles and Practice 2nded. Addison Wesley Longman, New York Cooper, C. Fletcher, J. Fyall,   A. Gilbert, D. Wan hill, S (2005) Tourism Principles and Practice 3rd ed. Pearson: Harlow Jenks M G (1998) impressionist Paris: the Essential Guide to the cite of light Libra Journal V 123 Iss 12 Pg 119 Pearce D (1998) Tourist Development, Harlow: Longman Pioch, N ( 2002) Web Museum, Paris [ online] ibiblio.org/wm/paris/hist/ Accessed on 20th Nov 2010 Ryan, C. Page, J. Stephen, Aicken M (2005) Tacking Tourism to the limits Issues, Concepts and Managerial perspectives. Netherlands Youell R (1998) Tourism, Longman Singapore

Developing the movie Robocop Essay Example | Topics and Well Written Essays - 1250 words

Developing the movie Robocop - Essay Example The essay "Developing the movie Robocop" talks about the overview of the film "Robocop" produced in 1897 by director Paul Verhoeven and of cinematic elements and styles used in this film. Apparently, Verhoeven presents an excessively commercialized future where the Detroit authorities are overwhelmed with crime in the city and decide to outsource it to a megacorporation, Omni Consumer Products (OCP). However, the megacorporation considers it more realistic to replace the settlement in old Detroit with a modern settlement which OCP refers to as Delta City. Due to the unfathomable number of crimes in the city and the regular killing of the understaffed law enforcers, OCP decides to take an initiative to end the crimes before starting construction of the new city, Delta City. However, the filming of the futuristic Detroit could be amended. It should have been filmed in downtown Dallas as the city had futuristic buildings even during the 1980s when the movie was being filmed. While Verhoeven’s movie was produced in the 20th century, it visualized the 21st century as evident when the director contrasts the successes of the inventions of Dick Jones and Bob Morton. During a meeting meant to strategize on the best way of curbing insecurity in the city, Dick Jones brings the idea of an ED-209, a law enforcement droid. Sadly, Verhoeven deliberately demonstrates the antiquity of the idea by allowing demonstration of the ED-209 to go awry through the deliberate killing of an executive.

At&T Research Paper Example | Topics and Well Written Essays - 1500 words

At&T - Research Paper Example it covers the national and the regional business markets, spending $100K-1M & $50K-100K on each respectively (Kalata, 2011). The SMB currently has 125K accounts. Besides these three major groups, it has global ramifications which it labels as ‘Most of World’ (MOW) which incorporates the non US based clientele, where the projected spend is $500K, and also offers government solutions in the local government, educational and medical sectors’ (Kalata, 2011). AT&T offers network, devices as well as applications’ to its consumer base. Focus Strategy AT&T has developed its product lines for its varied customer base by focusing on differentiation and cost leadership which can be illustrated with Porter’s Generic Model. ... It has also diversified into the TV broadcast (DIRECTV) and yellow pages business, offering multimedia local search solutions. Their IP (Internet Protocol) based business communications services are considered the most advanced in the world. The company offers tailor made solutions for the different cultural groups within the United States , never forgetting what is important for the consumers, shareholders, business associates and employees. Key Success Metrics In the highly competitive global environment, survival and sustainability of a company depends upon the level of its adaptability to the continuously changing consumer demand, ability to come up with affordable and technically abreast products for its market, good employee management and judicious expenditure of resources. In terms of its financial infrastructure, AT&T is a giant amongst its competitors and its workforce is one of the best in the telecommunications sector. AT&T has diversified its business and focused on aspe cts in which it can really excel. It has kept its primary focus on developing GSM wireless networks which occupy the envious position of being 88% of the currently prevalent global networks. It is therefore the largest US operator in the global market. Being the best provider of 3G networks, it is gradually focusing on transitioning towards the 4G technology, although its global deployment may take some years. The latest technology in communications known as LTE is already undergoing trials under the aegis of AT&T. The company has invested billions in its wireless networks around the world. In 2009, AT&T invested $17.3 billion and intended to increase the amount further in

Motivation Theories and How It Affects Employees' Commitment and Essay

Motivation Theories and How It Affects Employees' Commitment and Performance at Work - Essay Example From this study it is clear that   businesses should motivate its workforce not only for them to commit and perform but also to keep them in the organisation. Keeping valuable employees motivated in an organisation is not only intended to make them commit and perform but also to keep them over the long haul. The most common notion about motivation is to shower them with fat paychecks but this proved to be inadequate in keeping employees motivated. As what organisational theorists have reported, committing employees to perform towards a common goal involves an interplay of various factors that involves not only remuneration, but also the social and psychological dimensions of work that keep employees productive. Several business organisations even went as far as integrating play with work not only to keep their employees committed and productive, but also to induce creativity in the workplace which proved to be beneficial to a company’s diversification drive such as the case of Google. These various motivation theories shall be discussed in this paper and we will also tackle how these theories affect performance in today’s competitive environment. According to the discussion the classical theorists of motivation a. Frederick Winslow Taylor’s Principles of Scientific Management Taylor first conceived the idea that workers are mainly motivated solely by wage. He posited that management has to possess the control and knowledge of the methods of production so that it would have a greater control of achieving efficiency in an organisation that includes motivating its workforce. For Taylor, the breaking up functions into small quantifiable tasks is necessary to make the time-piece rate pay possible that will encourage employees to work harder if they can see that they are being paid with more work. This theory assumed that employees are more motivated with more pay and confined motivation to solely addressing the economic needs of a business org anisation’s employees.

kingdom of matthias Essay Example for Free

kingdom of matthias Essay Starting in the early 1600’s English settlers began migrating to the Americas in search for liberty and the right to govern themselves in what they deemed a Christian manner. Thomas Morton, was one of the first to write about the Indians of New England. He condemned their religious beliefs claiming it was similar to devil like worship. (VOF,4) The Native Americans were seen to be living a much happier life even without religion, law and a king. This daunted Christian and they did not understand how this could be. It’s written that they claim their prosperity was full of evil and they would lead a happier life once bought to Christianity.(VOF,6) I feel this is the last America sees of true religious freedom. In reality, religious liberty existed in very few parts of the Atlantic world in during this time period. Most nations outlawed religious groups that rulers deems dangerous or disruptive. Among all the colonies, one that demonstrated religious freedom in a higher sense would be Maryland. Cecilius Calvert was a Catholic who wished to demonstrate that Protestants and Catholics could live in peace, something that was not seen in Europe. In 1649 Maryland established an Act Concerning Religion, which introduced religious tolerance, saying that anyone who troubled a Christian due to their religion would be punished.(VOF,27) I feel this allowed others to safely demonstrate â€Å"religious freedom†, but this is just one state among the colonies. During this time it was rare to have this type of true freedom. Like many settlers, the puritans came to American in search of liberty, and to govern themselves in what they deemed a Christian manner.(VOF,29) This is where Religious freedom loses the sense of freedom, because the puritans created their own definition of the word freedom. John Winthrop explains that freedom to them meant obedience to God’s laws and the law of rulers such as himself.(VOF,29-30) Basically you can see that they are imposing their moral stan dards on society as a whole, denying anyone other than themselves of true religious freedom. Unlike what Maryland was trying to implement, this colony believed in follow their religion, or be punished, much like a wide array of colonies. A prime example of this would be the trial of Anne Hutchison in 1637. Hutchison was accused of expressing opinions that did not match up to those in authority.(VOF,33) The trial gives examples of how if you stray against what the government deems Gods word, then you would be punished. Hutchison argues that she is reciting what she believes God told  her is his word, and Governor John Winthrop, one of her accusers, argues that this is another religion and its punishable. (VOF,35-39) Because Hutchison followed her own beliefs she is banished from their society, clearly being stripped of her natural right of religious freedom. Based on examples like this, what religious freedom really meant was, â€Å"do as I say or be punished†. You can see this start to shift as time goes on, you can see people start to realize the damage this is putting on society and settlers, such as Roger Williams, begin to branch out and start new movement. Williams founded Providence, Rhode Island, and then came to publish a letter claiming that no one should be forced to follow any particular religious belief, but they should still obey the government in charge of civil matters. (VOF,40) This is what religious freedom should have been from the beginning.

Vodafone India Evaluation and Entry Strategy

Vodafone India Evaluation and Entry Strategy The Indian telecom industry is the worlds fastest growing telecommunications industry. The total number of subscribers was 225.21 Million with a teledensity of 19.86 %. It was expected that the mobile subscriber base will grow to 500 Million by 2010 i.e. more than one mobile phone per household and 1.159 Billion mobile subscribers exceeding total subscriber count in China by 2013. The average addition of new subscribers per month was 7.34 Million and it was increasing. The annual growth rate (2006-2007) of the new mobile subscribers was 46.82%.The average revenue per user (ARPU) for GSM was US$ 6.6 per month. There were more number of mobile users than fixed line subscribers.The Indian telecom industry witnessed a CAGR of approximately 22 per cent from 2002-03 to 2006-07. The CAGR from 2006-07 to 2009-10 is expected to stabilise at 21 per cent. In addition, the telecom equipment market had grown to US$ 17,100 Million and the handset market had gone up to US$ 4,750 Million. In 2006-2007, Indian telecom industry generated revenues of approximately US $ 20 Billion. The market witnessed a CAGR of 22% in the period 2002-2003 to 2006-2007 with last years growth rate of 33%. The high growth rate resulted in doubling the revenues of the Indian telecom industry in the past 3 years. The industrys revenue is expected to grow up to $ 43 Billion by 2009-2010. The Indian telecom industry can be divided broadly into Basic, Mobile and Internet services. Basic services cover Fixed Wire Line and Wireless in Local Loop (WLL-fixed) services. This segment is dominated by BSNL and MTNL. MTNL operates in Delhi and Mumbai, whereas BSNL dominates the rest of the country. A few private service providers like Bharati and Reliance have done well lately in this segment but government owned BSNL and MTNL continue to dominate in terms of number of subscribers. In 2006, the total number of basic service subscribers exceeded 50 million. Fixed wire line users made up a large share of this, with a contribution of 83 per cent. Mobile Services The prime reason of the spectacular growth in the Indian telecom industry is the rise of Mobile Services. The total number of mobile services subscribers has increased to 185.13 Million with an addition of more than 6 Million subscribers every month. India is one of the few countries where there are more number of subscribers than the number of fixed line users. GSM dominate this segment with a share of 73% whereas CDMA has a share on only 27%. Currently there are 12 active players in this segment. All the service providers provide services predominantly under two categories Voice Service and Value Added Services (VAS). Voice service comprise of only basic calling services whereas Value Added Services comprise of SMS, mobile internet services, email, chatting, conferencing, video conferencing, GPRS services etc. The revenues from Value Added Services are growing by 30-40% annually. This growth is laying foundations for the introduction of 3G services in India. All the service providers have constantly indulged in price wars which have led to a reduction in the ARPU constantly. However, the reduction in ARPU has been backed by the increasing number of subscribers. The ARPU of GSM service in India has been much higher as compared to CDMA. In spite of a constant decline in ARPU and with the help of constant tariff reduction, the mobile usage in India has been increasing constantly. Currently, India stands at 2nd position in the world after China in terms of Minutes of Usage (MoU). Another inference of reduced tariffs, reduced ARPU and increasing number of subscribers is that the service providers is successfully tapping the bottom of the pyramid by increasing affordability, which has a huge market potential. Internet Services In 2002, the government of India opened internet telephony and issued licences in this domain. In 2004, the government of India implemented the Broadband Policy which sent out signals of governments positive intent of increasing the penetration of internet in India. Currently, there are 2.25 Million internet connections in India. There are nearly 400 Internet Service providers which are operating in India currently. Though the penetration rate is low, but this segment holds a huge growth potential in India. Government owned BSNL is the largest player in this segment. The total number of Internet subscribers increased at a CAGR of approximately 60 per cent from 1997-98 to 2006-07. An emergence of private players and superior technologies, internet broadband segments have shown impressive potential for growth. With the significant undergoing improvement in telecom infrastructure, the quality and penetration of internet broadband services have undergone significant improvements. Though the private ISPs are catching up fast, the government owned ISPs BSNL and MTNL still hold nearly two third share of the total internet services market India. Telecom Subscriber Base and Tele-density Due to the phenomenal growth rate in the Indian telecom industry, India is likely to reach second position in the global telecommunications market by 2010. The total subscriber base in India is likely to reach 500 Million by 2010. The telecom subscriber base is expanding phenomenally and the soaring industry revenues are a clear proof of it. The additions in subscriber base in 2007 registered a growth of approximately 47 per cent over the previous year. The CAGR witnessed by the subscriber base for the period 2002-03 to 2006-07 stood at 40.4 per cent. The superbly increasingly subscriber base has also played its part in increasing the tele-density in the country. Currently, the tele-density is India is low as compared to other markets, which is an Indication of a huge untapped market and a huge business opportunity. In 2006-07, India had a tele-density of 18.31%, depicting a growth of 43%. From 2002-03 to 2006-07, the tele-density in India registered a CAGR at 40.4 per cent and 37.6%. Telecom Service Providers The Wireless Industry crossed 165.11 million-subscribers mark in 2007 comprising of 120.47 million GSM and 44.64 million CDMA subscribers registering an annual growth of 83.17%. Bharati leads the Indian telecom market with a total share of 22.49% followed by BSNL, Reliance and Hutch. Despite stiff competition, Bharti has been successful in retaining its position of leadership. 75% of the total GSM segment is occupied by the private players, Bharti and Hutch being the top two players. Reliance and Tata Teleservices dominate the CDMA segment with a combined market share of 91%. Vodafone Vodafone Group is the worlds leading mobile telecommunications company. It is a British multinational  mobile network operator  headquartered in  Newbury, England. It has a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. It currently has operations in 31 countries and partner networks in a further 40 countries. The company has made its presence felt through the Companys global strategies of subsidiary undertakings, joint ventures, associated undertakings and investments. Based on subscribers, it is the  worlds second largest mobile phone operator  behind  China Mobile  and over  Telefà ³nica. The name Vodafone comes from  voice  data  fone, chosen by the company to reflect the provision of voice and data services over mobile phones Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the companys capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc. Following its merger with AirTouch Communications, Inc. (AirTouch), the company changed its name to Vodafone AirTouchPlc on 29 June 1999 and, following approval by the shareholders in General Meeting, reverted to  its former name, Vodafone Group Plc, on 28 July 2000. Country evaluation We evaluate India from the perspective of Vodafone during the period before its entry into India. We look at the various opportunities it could have foreseen in terms of sales revenue, ease of entry and operations and also look at some of the hurdles it could have predicted. Country opportunities We begin with an analysis of the opportunities it could have seen in a large country like India. Market size With the second largest population in the world (Fig 1), the Indian market looked very promising. But one hurdle it faced was low mobile penetration (Fig 2) and low tariff (Fig 3) which kept profit margins low. But the penetration was expected to increase over 40% in the next 5 years  [1]  (Fig 4). The population growth and the GDP growth both were in the positive indicating larger future potential( As shown below).  ­ Economic Environment Since 1991 when the Indian economy opened up, the gradual economic reforms have delivered major cumulative change. These have greatly been in favour of a foreign party entering and doing business in India. The ease of operations has greatly increased. As the bureaucracy has been reduced and the state influence over business decision also reduced, it is easier for companies to quickly formulate and implement business policies. The government has been promoting competition and de-licensing key sectors giving great boost to positive market dynamics. Foreign investment is also being encouraged into many sectors of the economy. Various capital market reforms have been undertaken and the foreign exchange rules have been relaxed. Overall the economy growth rate increased, the balance of payments is stabilized and the economy overall looked very promising. Regulatory status TRAI The regulatory institutions were very well developed among emerging market peers. The following is the mission of TRAI which is very encouraging for a foreign entrant: TRAIs mission is to create and nurture conditions for the growth of telecommunications including broadcasting and cable services in the country in a manner and at a pace which will enable India to play a leading role in the emerging global information society. The goals and objectives, as taken from its annual report 2006-07, clearly indicated the creation of a booming market for telecom operators. Following are some goals of TRIA particularly favourable to a foreign mobile operator entering India: Increasing tele-density and access to telecommunications in the country at affordable prices, Providing a fair and transparent policy environment which promotes a level playing field and facilitates fair competition Re-balancing tariffs so that the objectives of affordability and operator viability are met in a consistent manner Preparing the grounds for smooth transition to an era of convergence of services and technologies, Various recent dynamic consultations were done on 3G licensing, roaming and infrastructure sharing. The government had clear targets for teledensity such as: 500m telecoms connections by 2010 (implies significant rural coverage) 20m broadband subscribers by 2010 The high levels of fees and taxes had been reduced to promote affordability and increase teledensity further increasing scope for higher revenue. The sharing of passive infrastructure (sites, towers) was permitted and encouraged by the government of India. TRAI was evaluating active network infrastructure sharing to underpin teledensity targets. Other factors India has a very well developed and written legal system in place making the legal aspects easy to comprehend and therefore easier for a foreign company to enter. With the IT boom in place, there was a large educated workforce available for a foreign company to exploit. Although language barriers existed, they could be overcome in a phased manner. Major Competitors We can classify players in telecom industry in three major category: Government: MTNL, BSNL Indian Owned companies: Reliance Infocomm, Tata Teleservices Foreign Invested companies: Escotel, Idea Cellular, BPL Mobile, Spice Communication, Bharti Tele-Venture, Hutchinson-Essar Bharat Sanchar Nigam Limited (BSNL) BSNL is a one of the biggest player in telecommunication industry throughout the globe. It was established in year 2000. It stands 7th in the world in term of its size. It provides diverse range of tele-services which encompasses wired phone, GSM Mobile, CDMA, Internet, VoIP, broadband, VPN etc. It is one of the largest Public Sector Undertaking (PSU) in India. It has a turnover of $ 8 billion. It covers 45 million lines covering 35 million connections across 5000 towns in India. It is a Government of India Undertaking. It plans to increase its customer base up to threefold to 125 million and invest Rs. 733 crores in coming three years. Mahanagar Telephone Nigam Limited (MTNL) MTNL is a Government of India undertaking. It has about 13% market share and covers 5.92 million consumers. GoI holds 56.25% stake in the company. It has revenue about $ 2.47 Billion. Recently it has formed a JV with Telecom Consultants India Limited (TCIL) under name of United Telecom Ltd in Nepal. It has also setup its subsidiary in Mauritius. It has also formed two joint ventures with Software Technology Park of India and BSNL. With estimation of growth in telecom sector it is try to enter M-commerce. Bharti It was formed in 1985 and was incorporated with name of Bharti Tele-Venture Limited on July 7, 1995. It has mainly two groups: Mobility Group and Infotel Group which handles operation. It has turnover of $ 1.37 billion. It provides fixed and wireless telecommunication services across India, also offering broadband services across 94 cities. It has formed a joint venture with British Telecom for Internet services, in 1998. It is trying to found join venture for various sector like, submarine cable landing station in Chennai, infrastructure projects. It is ready to focus on semi-urban and rural areas and to do this is has aggressively to setup more than 3000 towers. Reliance Communication It was established in 1999 and is available in more than 340 towns across eight telecom circle. It has been offering first of its kind mobile data service in India. It is present in CDMA 1X network. It offers complete package of services ranging from fixed telephones to broadband, long distance call and also data services. It has revenue of $ 767 million. It has very strong infrastructure of about 150 thousand kilometres of optic fibre spanning India, Middle East, Asia Pacific as well as Europe. It is also a wholesale service provider for various tele-services across the world. It has a strategy to give more focus on mobile content provider rather than it voice services. It also plans to double its coverage area in next three years. Tata Teleservices It was established in 1996 and is a part of Tata Group. The range of tele-services it provides are mobile services, public booth, wireless desktop phones, wireline etc. It also has services spanning internet, Wi-Fi, USB modem, calling cards, and enterprise services. It has it presence in 19 telecom circles. It has also acquired Tele.com in Maharashtra in 2002. It has very aggressive and has paid DoT for 11 new licenses. Idea It was founded in 1995 as a part of Aditya Birla Group which is Indias first multinational corporation. Stakes of Idea are distributed among various sister companies of Aditya Birla Group. It has a sales turnover of Rs 24,005.50 million. It has a customer base of over 17 million which are present in 12 telecom circles. It has merged or acquired various players in the different circles to become a service provider. It plans to enter rural and less developed cities to gain subscriber form first mover advantage. It also plays a pro-active CSR role Mode of Entry There are basically five major different modes of entry for a company to enter a foreign market. They are: Exporting Licensing Franchising Strategic Alliance or Joint Venture Wholly owned subsidiary Choice of entry for a company depends and varies from company to company and also on county of investment. We can see from the figure risk associated with various modes of entries. We can also compare various pro and cons of different entry modes in the table. Level of Control High Low Low High Level of Risk Mode Description Advantages Disadvantages Exporting Transfer of goods or services across national boundaries Ability to realize location and experience-curve economies Avoids the cost of establishing manufacturing operations Low risk High transport costs Unpredictability of trade barriers Problems with local marketing agents Licensing Foreign licensee buys the rights to produce a companys product in the licensees country Low developmental cost Quick growth possible Difficult to have control over technology Franchising Selling of limited rights to its brand name and business model Low costs of development and risk Quick growth possible Difficult to engage in global strategic coordination Difficult to control quality Strategic alliance/ Joint Venture Sharing of ownership and control by parent companies Access to partners knowledge Shared development cost and risk Transfer of complementary skills Difficult to engage in global strategic Risk of knowledge sharing Wholly owned subsidiary Parent company owns 100% of the subsidiarys stock Protection of technology Ability to engage in global strategic coordination High costs and risks Mode of Entry Acquisition of Hutchison Essar In February 2007, Vodafone Group, one of the leading global telecommunication companies entered into Indian market by acquiring the 67% stakes in Hutchison Essar, one of the leading telecom operators in India, which provided its services under the brand name, Hutch. When Vodafone acquired Hutch the later had already earned a huge brand success in Indian mobile communication sector. Rational Behind the Acquisition Below sections will describe about the rational of why Vodafone chose acquisition as its mode of entry in India rather than going alone or other mode of entries. Leveraged up-on existing infrastructure built by Hutch One of the objectives of Vodafone was to bring the product and services at the lowest possible cost for the Indian consumers. Existing infrastructure such as, towers, power supply, distribution channels etc. could help Vodafone to reduce its operating costs and investment requirements. After five years of acquisition Vodafone was able to save more than one billion dollar by leveraging upon the ready-made and shared infrastructure. Quick entry to the new market- Acquisition also helped Vodafone to make a quick entry to the Indian market. Other mode of entry could have been time consuming or at least could take years to build the communications channels and network if Vodafone decided to enter by own. Also taking the approval/license from the government could have been the time consuming. Minimizing the risk due to cultural differences- Since Hutch was already operating in Indian market before the Vodafone came; it had a good understanding of consumers behavior towards selecting a product or services. Also Indian consumers are diversified in term of product choices, likes and dislikes, social and cultural influences, so managing the risk arises out of this divers consumers could have been difficult if Vodafone entered alone. Growth opportunity India is the worlds 2nd most populated country and the fastest growing mobile market in the world. So entering to India could help Vodafone to accelerate its business growth Building a Strong Brand Acquisition would result in forming a strong brand name Vodafone Essar in India, enabling them to make nationwide presence with strong financial position. Better competition to competitors One notable point regarding the Indian telecom market is that, this sector is highly competitive as there are many strong players, like Airtel, Reliance and BSNL operating in the market. So, it could have been difficult for Vodafone to counter the threat posed by those competitors. However, Vodafone along with Hutch could give them better competition. This further support the Vodafones strategy to acquire Hutch. Win- Win situation for both Vodafone and Hutch-Vodafone-Hutch acquisition was an strategic movement for both the companies. Although Hutch had done well in the Indian market, its penetration of total Indian population was only 40%. So, in order to expand its business to other parts of the country, Hutch needed money for investment. At the same time Vodafone was ready to make the investment in India market. So, Hutch decided to sell its 67% stake to Vodafone to meet its financial needs. Other motive toward acquisitions was that through the acquisition, Hutch would get the global platform for its business as Vodafone was an international player in telecommunication. According to Vodafone Essar director as saying that the objective is to leverage Vodafone Groups global scale in bringing millions of low-cost handsets from across-the-world into India. Sound economic environment After the economic reform Indian foreign policy has been very friendly to the foreign companies who want to come to Indian market. There is relaxation in taxation and foreign exchange rules. Also there is least intervention by the bureaucracy in the management of the foreign companies in India. Tax Purposes The corporate effective tax rate in India is 33.22% for a local company and 42.23 % for a foreign company. However joint venture companies are taxed same as domestic companies with some minor differences. According to Indian FDI policy, Foreign companies are free to open branch offices in India. However, a branch of a foreign company attracts a higher rate of tax than a subsidiary or a joint venture company. The liability of the parent company is also greater in case of a branch office. Implementation After the acquisition, Vodafone brought many improvements to the existing business model of Hutch. It also made a huge investment to expand its network and distribution channels. The story doesnt stop here; it also made a substantial spending in the branding and advertisement. Its zoo-zoo ad was one of the most successful ads ever made for Indian market. Due to its eye-catching design and features, the ad contributed a lot in branding the Vodafone products- especially value added products and services. Over all Vodafone adopted an aggressive strategy towards expanding its business in Indian market. Below is the elaborated view of the Implementation strategies adopted by Vodafone India Re-branding Before acquisition, Company was named as Hutchison Essar, which was the name of the previous owner, Hutchison. However brand was marketed as Hutch, just because its simple to remember After the government approval to Vodafone Group to acquire majority of stake, the company name was changed to Vodafone Essar. The marketing brand was again changed to Vodafone on September, 2007 Escalating the Distribution Channels Investment to increase the number of exclusive showrooms and retail outlets -Hutch management was such that it relied on no subsidy (Only SIM) and low cost strategy. Vodafone continued with the same strategy. However it made a huge investment to increase the current level of exclusive shops and retail outlets. Then there were around 1800 exclusive shops and more than 300,000 retail outlets across India. Accelerate distribution roll-out in-line the network roll-out plans Vodafone took a holistic approach for improving its supply-chain network. Vodafone had correctly realized the escalation of the channels for of product delivery is as important as developing its network channels. Escalating the Network Coverage MOU with BharatiAirtel on extensive level of sites s Adding up more mobile circles India is divided into 23 license territories, also called Circles for the purpose of mobile services. Out of 23 circles, Hutch was operating into only 16 circles, which covers only 40% of the Indian total population. After the acquisition Vodafone expanded it coverage and now captures all 23 circles in India. Sharing of active infrastructure- MOU with Airtel In order to achieve its long term strategy to become the cheapest mobile operator in India, Vodafone actively shared its infrastructures with other telecommunication operators in India Currently about 2/3 of Vodafone sites are shared with other mobile operators. haring including, sharing of towers, shelters, civil works and power supply Easily penetration to rural segments Achieved low cost services Significant capital expenditure and operating expenses savings for the Vodafone-more than one billion dollarsavings was achieved due to infrastructure sharing Developing consumer and business propositions More consumer focused strategy One of the most important drivers who contributed towards the success of Vodafone in India is that its more consumers centric. It offers a blend of product and services that suits to individuals needs. Consumers can choose the kind of products that they think best cater to their individual needs. Following are the major steps taken in order to make Vodafone the most preferred mobile service provider: Introduced low cost handsets Brought Vodafone live to India Payments through Mobile A range of product schemes targeted towards the customers with different needs First mover advantage to become the only operator in India integrated into an International mobile company International voice and data roaming Strong brand presence improved the credibility of the company and hence made the consumers to become more dependent on the Vodafone Strong Management team Vodafone took the control of management from Hutch. It formed a hierarchy of management team to ensure that the business objective is achieved at each and every level of the business Strong and efficient customer care services Emphasized on providing 247 customers care services Efficient customer feed-back mechanism- It also brought a customer feedback mechanism at place